Cover the logo. Does it still feel like your brand?

fieli studio — 09/10/2026
A consistency exercise, not recognition research. Use recent materials, record evidence, identify what to keep and choose one review priority.

Colour and contrast
Website — evidence: ____________________
Proposal — evidence: ____________________
Instagram — evidence: ____________________
Keep: ____________________
Review: ____________________
Owner: ____________________
Next review: ____________________

Type and hierarchy
Website — evidence: ____________________
Proposal — evidence: ____________________
Instagram — evidence: ____________________
Keep: ____________________
Review: ____________________
Owner: ____________________
Next review: ____________________

Imagery and layout
Website — evidence: ____________________
Proposal — evidence: ____________________
Instagram — evidence: ____________________
Keep: ____________________
Review: ____________________
Owner: ____________________
Next review: ____________________

Voice and promise
Website — evidence: ____________________
Proposal — evidence: ____________________
Instagram — evidence: ____________________
Keep: ____________________
Review: ____________________
Owner: ____________________
Next review: ____________________

Logo and continuity
Website — evidence: ____________________
Proposal — evidence: ____________________
Instagram — evidence: ____________________
Keep: ____________________
Review: ____________________
Owner: ____________________
Next review: ____________________

https://madebyfieli.com/en/blog/brand-identity-beyond-the-logo/