Notes

Notes

Notes from fieli studio on brand, digital and high-end hospitality: what we see, backed by data, sources and dates.

A beach in the morning: a row of identical white umbrellas and, among them, a single woven straw umbrella with a wooden lounger, a rumpled towel and a glass of water.7 min readEvery hotel website is the same websiteIf your website would work for your competitor, it isn't working for you.
  1. Behind the scenes of a shoot in a seaside hotel room: a photographer, seen from behind, adjusts the camera on a tripod while an assistant smooths the sheet; the balcony opens onto the sea.6 min readYou paid for the photo. Your website didn't.A first-rate photo shouldn't end up as a tiny square.
  2. A studio worktable in the morning, with pencil sketches, linen, stone and wood samples, coffee mugs and, in the corner, three blank corporate badges set aside.3 min readWe left the multinationals to do less. And do it better.Only a few clients at a time. When we say yes, we go all in.